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Wednesday, 18 August 2010

Divine protection

It may surprise you, but it’s not because it claims to offer “divine protection” that I’m glad Britain’s Advertising Standards Authority has come down on this here amulet thing that claims to give just that.

It’s just plain dishonest to claim that it does. Mixing its double and single quote marks willy-nilly, as so many are apt to do these days (don’t worry: we’ve corrected its punctuation here), the Telegraph says:

The magazine advert, placed by The Circle of Raphael (CoR), promised that the “seven angels amulet” would bring its owner “angelic blessings, guidance and peace” – and bring them luck at “games of chance” at the casino.

That’s the claim. The paper’s intro says that the “firm behind it could not prove that angels will protect those who wear it”. Well, claims have to be proven.